It is easy to get enthusiastic when talking about stuff you care about. We all know how it is, you have probably been in a social situation when you simply can't seem to stop going on and on about your current obsession or just this cool new gadget you found on the internet. It sure happens to me all the time.
Then there are those things that just never wears off. That is how we feel about what we do. We simply never get tired talking about it. As the sound nerds we are we know that we sometimes get rather technical and, well, nerdy. And we are proud to say that with our heads held high, but we don't want to be excluding in any way. That's why this months news letter looks a bit different than usual. Since it is the last issue before summer, we want to take the opportunity to share some knowledge about what audio branding really is about.
We don’t know much about infrastructure planning or farming or how to land a Boeing 747. We do however know a lot about sound. How people are affected by sound, how they relate to music and how to use this knowledge as a tool to create lasting relationships. We know how to make brands more trust-worthy, movies and advertising stronger, products and design more beautiful and customer experiences more exciting. We also know how working strategically with sound can increase sales, make people stay longer at destinations and simply make people like you more.
Back to the beginning, what is audio branding? The short answer is quite literally; the way a brand sounds.This can mean the music a brand choose to play in their stores, the sound that meets customers in the entrances at large shopping centres, the messages people hear when placed on hold in telephone systems or the sound of a door closing on a Mercedes Benz. It also means the tonality of the voice you use in your marketing, the sound heard when you turn on a technical device and the music you choose for your event, installation or exhibition.
We all know sound has a great impact on how we percieve products and environments. Everything communicates. What we love to do is make sure the message comes through as wanted. We love transparency, concrete approaches and clear communication. And we do love strong impressions. That is what we always aim to create.
Below we have gathered some links we hope you find as interesting as we do. If you have any questions about anything regarding sound or music, never hesitate to contact us.
See you again in August!
Best regards,
Linda Karlsson
Strategist
linda@radja.se
