Playscan CEO Andreas Holmström to speak at The International Conference on Gambling & Risk Taking in Las Vegas, May 27-31 2013
The conference states that it “brings together the world's top gambling scholars to present, discuss, and debate the latest trends and findings on gambling and commercial gaming”– and Playscan is excited to take an active part in this leading event.
In the session of Responsible Gambling & New Technologies, Playscan CEO Andreas Holmtröm will present and discuss the knowledge Playscan has gathered throughout the years of being the world leader in offering Responsible Gambling tools. Andreas will share his thoughts on the chain of success with a behavioral tracking system – and how a consumer protection solution like Playscan™ communicates with an anonymous recipient.
Playscan™ offers players an informed choice and a way to keep track of their gambling habits. In the industry, this is a unique shift of focus, from reaction to prevention of problematic gambling - come and join us at the The International Conference on Gambling & Risk Taking in Las Vegas!
RGC, Discovery 2013 – an opportunity to discuss Responsible Gambling
Playscan CSO Mark Knighton, reflects from the Responsible Gambling Council, Discovery 2013 Conference, Toronto Canada.
If you are in the gambling industry the RGC conference in Toronto, Canada is a must go to event. With sessions covering various topics from both the behavioural aspects of problematic gambling to the technical developments of proactive behavioural tracking - it’s an event for the gaming industry to really discuss the dilemmas it’s facing.
This year, Playscan had the opportunity to actively participate more in the discussions when Andreas Holmström, CEO of Playscan presented a session on "Can a machine change human behaviour?"
This session was greatly received with numerous engaging questions being discussed both within the session and afterwards.
I had the privilege to also participated in a new and creative session called "In the Bears Den", and yes - it’s a slight ripoff of Dragons Den – but far more enjoyable for all involved. Various groups came together to pitch their groups best strategies to promote gambling counselling for those who need it. The Bears where there to provide "Bear Bucks" for the best pitch and strategies and of course to have a little fun with the groups..
With questions raised and debated, Playscan returns back to Sweden with more insight and shared knowledge from within our industry.
Mark Knighton, CSO, Playscan AB.
Playscan would like to personally thank all the staff at the RGC who made this event both informative, engaging and fun. www.responsiblegambling.org
How to be successful with a technical solution
Playscan is a technical solution that wants to communicate with players about their gambling behaviour, and when putting it in front of a player at a gaming site – we know it works.
Nevertheless, technical solutions are what they say they are. They are technical. The word solution, however, embraces something else. Solutions are constructed and created by humans, usually to fill some kind of purpose – in our case: to decrease problematic gambling. When we then offer Playscan to operators we leave them with quite of a challenge. Even though we know that the communication within Playscan is good, the operators needs to familiarise Playscan to their own system, to their own employees and to their own players. It needs to be introduced, explained and most of all exposed to the players. In this process Playscan constantly asks the same question to the operator.
“What are your goals and objectives with Playscan and who are you doing it for?”
The communication scientist Karl E. Weick says that “pure data is flawed and incomplete; it contains only what can be collected and processed through machines”. This means that the social context in which Playscan is offered is of great importance to the tool – if it’s given value by the operators then Playscan makes sense both to the players and the operators. A sensemaking process ends up with frames of knowledge and understandings. If the operator answers the questions above thoughtfully they’ll raise the bar within the field of responsible gambling. When this is done Playscan is not just a technical solution – it is a consumer protection solution.
The operators needs to be active in marketing and communicate Playscan towards the player in order to be successful with the tool – and the Playscan team offers knowledge on how it can be done.
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