Creating a sustainable gambling industry
E-Newsletter
March 2013
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Word from the CEO

My first month as the new CEO of Playscan has past. As a former founder, Chief Operations Officer and now, with my new position, I´ve been reflecting about what Playscan™ used to be and what it is today. What once started out as an analytical engine – Playscan™ has now evolved into a communications framework.

From here Playscan™ has expanded into a tool that provides operators with invaluable information on how their daily business decisions and actions impact player behaviour. The next step was to deliver the caring touch that asks how the player feels without being intrusive.

I’m convinced that information is key - but having it is not enough, it must be spread to those who need it: informed players, informed operators, informed regulators. And even when informed, the information must be absorbed, understood, creating insight and action – this is the challenge. It’s a challenge to get people to stop and think. To get people to reflect on how their actions influence their surroundings and the power they have to change things from within. Only with insight can the industry truly be sustainable and enjoyable for everyone.

Exciting times lie ahead of us. I'm looking forward to meeting many of you on events and conventions during the year!

Best Regards

Andreas Holmström, CEO of Playscan



Playscan CEO Andreas Holmström to speak at Responsible Gambling Council (RGC) Discovery 2013 Conference

Playscan is honoured and excited about being selected to speak at the forth coming RGC's Discovery 2013 Conference in Toronto, Canada this April .


The Conference provides an international platform to explore, examine and discuss issues related to problem gambling prevention. It hosts a great forum for Playscan to present itself and the knowledge we gathered over 6 years as the world leading consumer protection-solution providing behavioural tracking solutions to the global gaming market.


The Playscan™ solution takes Responsible Gambling to a higher level – it's not only offering unique targeted communications and informed choice that helps the player to have a more healthy relationship with games. Playscan™ is a solution that offers the operator a tool to be proactive towards harm minimization instead of being reactive to the problematic sides of gambling.

Andreas Holmströms keynote-session deals with the question: Can a machine change human behaviour?

We at Playscan believes it can – come and join us at the RGC's Discovery Conference 14th to 16th April, Westin Harbour Castle Hotel in downtown Toronto, Ontario, Canada!


Playscan™ now available for the offshore gambling sector, raising the global standards within Responsible Gambling

With Consumer Protection and Responsible Gambling high on the regulatory, media and operator agenda this year, Playscan™ is able to provide Offshore Operators and System Suppliers a proactive technical solution towards harm minimization. Read more here.


Playscan AB awarded associated membership of the European State Lotteries and Toto Association (EL)

In the beginning of March 2013 Playscan AB was awarded EL Associate Membership by the Executive Committee Members.

- This is an important step forward in Playscan's European commitment towards providing proactive harm minimization solutions and expertise for the European State Lotteries and Toto Associations, says Mark Knighton CSO Playscan AB.

Playscan AB is honoured to be part of the European commitment towards higher levels of consumer protection measures to proactivley protect those at risk.  

The European Lotteries is the umbrella organisation of national lotteries operating games of chance for the public benefit. The organisation promotes a sustainable gaming model and is based on the values of subsidiarity, precaution, solidarity and integrity. www.european-lotteries.org


What is responsible gambling?

Guest Article by Magnus Rydeving

When listening to decision makers and reading reports about the future of gambling politics one hears very nice words. Responsible Gambling is one of them. But what does it actually mean? What is it really, besides nice wordings?

Responsible Gambling is about several things. In this short article I shall try to clarify the concept of Responsible Gambling from my perception and experiences.

Responsible Gambling is, for example, how the operators market and sell their products. It's about what kind of helping tools the operators provides and how they expose and market them towards the player. Helping tools are mostly voluntary and aimed for the players to keep track of their gambling, and the ability to test, restrict or disconnect itself from gambling. Responsible Gambling is also about what kind of games the operators choose to provide and market, how these games are designed, the size of repayment etc. It´s about the training and education the operators offer their staff, for example how to warn and inform about the risks associated with gambling and where to turn if a player has a problem.

So far, so good.

However, the most important issue of gambling is a bit forgotten in the debate. It is about the way in which gambling companies communicates with the player who is showing signs of a problematic gambling behaviour.

Actions and communication

How do the gambling companies get the player to reflect upon their own gambling behaviour in an accurate manner – without violating the player's privacy?

What actions do the gambling companies take when they see a customer suffering from an obvious gambling addiction and where there’s reason to suspect that the player could damage themselves and others by their behaviour?

And what actions do the gambling companies really take when they see a customer, in a desperate manner, loose one million after another?

Should they act in a responsible way? Or should they just sit around and watch, collecting the money and hoping that the player himself will eventually come to understand and find the gambling company's voluntary responsible gambling tools?

The goal of different actions in the name of responsible gambling is to put customers' well being before maximum profit. It’s also about reducing the excesses of gambling, such as abuse, addiction and crime. But when it comes to this, the attitudes and knowledge varies tremendously between different gambling companies.

Many gambling companies do take this very seriously and is working actively on the issue, while many others make a clear distinction: some even argue that it’s not their responsibility. These gambling companies choose to not communicate with their customers. Some companies do not even have the technical means for identifying problem gambling. Moral responsibility does not exist in these companies and they have no problem with living on profitable gamblers.

In conclusion, it is time for a new modern gaming regulation and approach. Primarily to embed effective responsible gambling measures in the criteria for authorization and to change licensing and supervision.

Magnus Rydeving runs the company Spelnykter, operating in three areas: trainings/lectures on gambling addiction, consultant and adviser in gambling issues and motivational coach (motivational interviewing MI) for people with gambling problems. Magnus himself has a background as a former gambling addict. Visit his website: www.spelnykter.se


Playscan™ Product Information
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Playscan™ is the Communication channel for Responsible gambling. A place where responsible gambling can be taught and thus raise Awareness in a safe and Trustworthy environment. Playscan™ is Proactive by switching focus from treatment to keeping players playing healthier, thereby creating a player population on a Sustainable basis. Simplicity for the player, a one-stop solution for all the responsible gaming tools, services and support.


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Social Media

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Facebook

Come and join Playscan's Facebook to hear about the latest news and product releases.

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Twitter

Providing you with up todate information from the Playscan Team from various international events. 

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Events 2013

April

Playscan will be taking part in an active panel discussion at the iGaming Forum, Stockholm,Sweden 10th-11th April

To arrange a meeting please click here      


Playscan will be presenting and taking part in "In the Bears Den" at the RGC-Discovery 2013 event Toronto, Canada 14th-16th April

To arrange a meeting please click here    

                     

Playscan will be attending GiGse 2013 event San Francisco, USA 23rd-25th April 

To arrange a meeting please click here



Do you have any suggestions for future content - or do you just want to send us a comment on this month newsletter?

Do not hesitate to send us your thoughts here


 

For more information about Playscan™ please visit www.playscan.com , or contact Mark Knighton at : mark.knighton@playscan.com.

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