Word from the CEO

After almost three years as the CEO of Playscan AB in Gothenburg, Sweden, I have decided to return back to Stockholm and begin a new role within the communications and advisory sector.

The task I was given some years ago by the Playscan AB board, together with my Playscan colleagues was to build a reputable international company with a stable infrastructure, handpick specialists in the areas of Analysis and Artificial Intelligence, as well as increasing awareness of the brand Playscan™, I now see that task as completed.

Now that Playscan AB heads into the next phase of expansion with new customers, recruitment of new expertise and furthering the development of the responsible gaming tool Playscan™, it is a natural course for me to return back to the consulting industry.

I have spent many exciting years in the global gaming industry, and noted how the interest in CSR issues and the benefits of Consumer Protection has emerged globally.

To me sustainable gambling is not only right, it's smart business!

I will remain in position as CEO until the board appoints a successor, then I shall begin the next venture.

Wishing you all a happy holiday and a very prosperous 2013

Ann-Sofie Olsson

Norsk Tipping launches online games in 2013 with the Responsible Gambling System Playscan ™

Norsk Tipping will in 2013 launch online games. As part of social responsibility, the customers will be offered the Swedish Responsible Gambling system Playscan™ - a solution that strives to create a sustainable and healthy gambling environment for the players.

A joint Press Release will follow

How Playscan™ Works 

Which type of players are using Playscan™?

In answering "which type of player", many different player group segregations are possible.

For the purpose of answering the question at hand, we needed to compare players actively using Playscan™ with players who don't.

Further, we divided the players into those who are fall within the risk group matrix and those who are not part of the risk group matrix, according to the Playscan™ weekly analysis.

Data was collected during the first 30 weeks of 2012, inactive players have been filtered out for this question and players who have been in the elevated risk groups for at least one week during this observation time were associated to this risk group.

We then ask,

a) Which ratio of Playscan™ users are part of the risk group, and

b) Which ratio of non-Playscan™ users are part of the risk group?

Despite prevailing opposite assumptions,

a) 25 % of Playscan™ users are in the elevated risk groups, while

b) Of the non-Playscan™ users, only 15 % are located in the risk groups.

This preliminary results have suggests that players exhibiting evaluated risky gambling behaviors are more likely to choose Playscan™.

For further information on Playscan please email info@playscan.com

Playscan™ is the Communication channel for Responsible gambling. A place where responsible gambling can be taught and thus raise Awareness in a safe and Trustworthy environment.Playscan is Proactive by switching focus from treatment to keeping players playing healthier, thereby creating a player population on a Sustainable basis. Simplicity for the player, a one-stop-shop for all the responsible gaming tools, services and support.

Facebook

Come and join Playscan's Facebook to hear about the latest news and product releases.

Twitter

Providing you with up todate information from the Playscan Team from various international events. 

View More...

Blogg